Bradford children
put through their paces…

By giant ornage and strawberry!

Shoppers at Morrisons in Bradford’s Victoria Shopping Centre had a pleasant surprise on Thursday June 3rd June when a children’s fitness workout, led by a life-size orange and strawberry, took place in the store.

The rather fruity work out class was all part of an initiative from H2 4 Kids juice drinks, which aimed to tackle rising obesity levels by encouraging youngsters in the city to turn off the TV and get active by playing out in the open air during the school holidays.

Marnie Millard, sales and marketing director for H2 4 Kids, said: “There has been a lot in the news recently about obesity and the fact that the number of obese children has doubled over the past 20 years. Our Roadshow aimed to highlight to youngsters and their parents the benefits of shunning games consoles in preference of a fun and active lifestyle to stay fit and Healthy.

“ Children need to drink eight glasses of fluids a day to maintain their health and also improve their concentration. And our H2 4 Kids range of fruit juices are some of the healthiest around containing 10 per cent real fruit juice, low sugar and no artificial colourings or preservatives.”

The workouts took place throughout the day starting at 10.30am. Children also got the chance to participate in some simple exercises and take away gifts and a bottle of their favourite flavour of H2 4 Kids.

JUICY FACTS

• When children are thirsty their concentration decreases by 10 per cent - and the thirstier they are, the more it decreases.
  
  
• 10 year olds need 1.75 litres of water per day
  
  
• Low fluid intake causes headaches, poor concentration, constipation and tiredness